ppXR Cultural XR Magazine

Institutional Overview

Press & Institutional Resources

ppXR is a Cultural XR Magazine based in Hong Kong that documents memory, spatial knowledge, and lived practices through immersive editions. This page provides institutional framing and press resources for partners, cultural agencies, media, and organisations.

Fieldwork encounter, Hong Kong SAR

Fieldwork encounter, Hong Kong SAR, during research for Edition 03.

About ppXR

pinkpulse XR (ppXR) is a Cultural XR Magazine and spatial lab that produces immersive documentary editions. Each edition is filmed on location using stereoscopic 180° video and spatial audio to preserve atmosphere, rhythm, and cultural presence as they are lived.

ppXR works with communities, practitioners, and institutions to document environments where memory, ritual, and everyday practices intersect. The focus is on authored presence rather than spectacle, creating a long-term cultural resource for immersive media.

About the Founder

ppXR is led by Prof. Oliver Schulte, a German new media artist and researcher with long-term experience in immersive documentary and cultural memory. His work spans collaborations with museums, universities, and public institutions across Asia and Europe.

Based in Hong Kong, he develops fieldwork-based methodologies for immersive heritage, with a focus on embodied perception, place-specific archives, and respectful collaboration with communities.

Context

Why Cultural XR matters now

Cultural XR becomes essential at a moment shaped by perceptual maturity, rapid adoption in Asia, institutional investment, and the need for long-term immersive archives.

Essential facts

Who

pinkpulse XR (ppXR), founded by Prof. Oliver Schulte in Hong Kong SAR.

What

Cultural XR magazine documenting spatial memory, communities, and lived knowledge.

Where

Based in Hong Kong SAR, collaborating across Asia and Europe.

When

Active through 2025–2026, with major publication milestones in 2026.

Why

Cultural knowledge is at risk from aging communities, climate pressure, and urbanisation. Immersive documentation creates durable perceptual archives.

How

High-resolution stereoscopic imaging, spatial audio, and presence-based fieldwork.

Current Edition

Edition 02 — Trails of Hong Kong (2026)

Hong Kong protected much of its land as wilderness in the 1970s. As the 50-year milestone approaches, the city’s trail system holds cultural memory shaped by migration, labour, and everyday urban–mountain life.

ppXR documents selected routes with community stewards and long-term practitioners — focusing on lived practices rather than promotional views.

Press Resources

Downloadable materials

The following materials are available for journalists, curators, and institutional partners. For specific image requests or additional information, please contact us directly.

  • • ppXR institutional overview (PDF)
  • • Edition Zero overview — Kulangsu (PDF)
  • • Edition 02 — Trails of Hong Kong overview (PDF)
  • • Selected stills from current editions
  • • ppXR logo pack for print and digital use

Media & Institutional Contact

For interviews, collaborations, or press enquiries

Prof. Oliver Schulte
pinkpulse XR — Hong Kong SAR

Email: hello@ppxr.hk
Phone: +852 6233 4835